As an Independent Insurance Agent, your main job is prospecting. Sure, you will frequently conduct client meetings and make service calls, but none of this will be possible without prospecting. So what exactly is Prospecting? Prospecting is the first step in the sales process, which consists of identifying potential customers, aka prospects. The goal of prospecting is to develop a database of likely customers and then systematically communicate with them in the hopes of converting them from potential customer to current customer. I wrote this book to help you do just that.